SAMY Alliance：2026年营销趋势报告：相关性之年（第四版）（英文版）（56页）.pdf

1、12Our most acclaimed annual report,Marketing Trends,returns for its fourth edition,featuring record participation from CMOs across 22 coun-tries in Europe,the United States,and Latin Ame-rica.This year,more than 100 marketing leaders contributed to our survey,shaping the narrative of social-fjrst ma

2、rketing for the year ahead.We drew insights from marketing leaders at LOral,Miravia,Leroy Merlin,AliExpress,Diageo,Unilever,Microsoft,INEOS Automotive,and many more.We also tapped SAMYs top experts in social media,social commerce,in?uencer marketing,creativity,and innovation for their perspectives o

3、n the industrys key priorities and challenges.What should social-fjrst brands prioritize to stay relevant?The race has just started.Keep pace with us and sprint ahead!3Dear readers,As we approach 2026(crazy,right?Its that time of year again!),the world of marketing is evolving faster than ever.The e

4、ver-shifting dynamics of consumer behavior are reshaping how brands connect with their audiences,with AI see-mingly taking over everything and social media getting,well,even more social.As always,our mission is to help you navigate this exciting landscape,and to do that,weve gathered insights from o

5、ver 100 CMOs across 22 countriesmarke-ters at the forefront of this battle.This report is not just another forecast;its a re?ection of the current moment and a look ahead at what will matter most for brands in the months to come.Central to our fjndings is the belief that,moving forward,relevance is

6、the new ROI.The days of simply measuring transactions are behind us;we now have to measure connection,in?uence,and cultural alignment.As the lines between technology,creativity,and community continue to blur,marketers need to create experiences that are not only innovative but also deeply authentic