Socialinsider ：2022年度快消食品社交媒体行业报告（英文版）（19页）.pdf

1、FMCG FoodSocial Media Industry ReportDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the FMCG Food industry Discover analytics metrics that matter for every type of content on TikTok,Instagram,Facebook and Twitter.Photos appear to be the most shared sort of content in the FM

2、CG Food industry across all platforms.However,Instagram Reels remain the most engaging sort of media.Content StrategyFMCG Food brands-examples94.73%DECREASE IN INTERACTIONSTIKTOKMedian posts interactionsThe median post interaction rate for Facebook,Instagram and Twitter in the FMCG Food sector is mo

3、stly on a flat line.On TikTok,we can see a 94.73%decrease in interactions.Median posts interactions across all platformsDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the FMCG Food industry Date Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the FMCG Fo

4、od industry Posts types on InstagramIn the last 12 months,brands in the FMCG Food category shared:55.88%photos 18.98%reels 13.48%carousels 11.64%videosContent diversity on InstagramIn the last 12 months,brands in the FMCG Food category shared:61.53%photos 20.34%videos 10.88%albums 6.72%links 0.51%st

5、atusesContent diversity on FacebookPosts types on FacebookDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the FMCG Food industry Date Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the FMCG Food industry Posts types on TwitterIn the last 12 months,brands

6、 in the FMCG Food category shared:66.60%status 16.73%links 13.33%photos 3.33%videosContent diversity on Twitter1.95%Avg.engagement rate per post for ReelIn terms of organic performance on Instagram worldwide,Reels perform best,with an average engagement rate of 1.95%,followed by photos and carousels