泊客电商（Pacvue）：2025Cyber 5零售媒体行业基准报告（英文版）（32页）.pdf

1、2025 Cyber 5 Benchmark ReportAmazon Ads,Walmart Connect,Target RoundelTable of Contents2025 CYBER 5 BENCHMARK REPORT2 Introduction Key Findings Promotional Windows AI Spotlight5 Amazon Ads US Benchmarks CPC and Spend ROAS and CVR DSP Trends 10 Amazon Category Benchmarks Category Overview Toys&Games

2、Beauty&Personal Care Electronics 19 Amazon EU Ads Benchmarks CPC and Spend ROAS and CVR DSP Trends24 Walmart Connect Benchmarks CPC and ROAS CVR and Spend 27 Target Roundel Benchmarks CPC and Spend ROAS30 Upcoming Events31 About the Report Methodology About Us The 2025 holiday season offers valuable

3、 insight into how evolving shopping behavior is shaping retail media performance.As consumers increasingly discover products through social platforms,creator content,and AI,brands are adapting to meet audiences across more touchpoints than ever.This report explores how those behaviors translated int

4、o ad performance across Amazon,Walmart,and Target during Cyber 5,breaking down trends in spend,CPC,ROAS,and conversion heading into 2026.32025 CYBER 5 BENCHMARK REPORT32025 CYBER 5 BENCHMARK REPORTKey Findings for Cyber 5 2025 Brands invested heavily in this years Cyber 5 weekend,but efficiency prov

5、ed hard to maintain.Across Amazon,Walmart,and Target,brands ramped up spend heading into Black Friday and Cyber Monday.Sponsored Products,Sponsored Brands,and DSP all showed strong increases,signaling full-funnel investment.But this surge came with rising CPCs and,in some cases,weaker ROAS.This high

6、lights a broader trend:sustainable growth depends more on smarter targeting and differentiated strategies than on budget scale alone.DSP and full-funnel activation were critical to advertisers Black Friday-Cyber Monday strategies.Across Amazon,DSP spend increased YoY,and Sponsored Brands saw substan