普华永道：2023年第11期全球家族企业调查报告（英文版）（16页）.pdf

1、 11th Global Family Business SurveyTransform to build trustFamily businesses need to adopt new priorities to secure their legacyPwCs 11th Global Family Business Survey2Peter EnglischGlobal Family Business and EMEA Entrepreneurial and Private Business Leader,Partner,PwC GermanyForewordPwCs Family Bus

2、iness Survey 2023 comes at a time of great change.The optimism of a post-covid world has been sorely tested by the geopolitical turmoil caused by the war in Ukraine and its effect on economies around the globe.We live in a world of uncertainty.Thats why we focused our survey on trust.As family busin

3、ess owners,you understand that your success and your advantage over the competition is,first and foremost,built on trust.But today,the very nature of trust has changed.What you told us in our survey is that you need to be trusted not only by your customers but also by your employees,family members a

4、nd the general public.Digging deeper,we also see that you are struggling to prioritise the things that are fundamental to building trust with all stakeholder groupsincluding the general publicand you may be missing the opportunity to explain your companys mission,values and impact.There is a new for

5、mula for building trust,and the stakeholder groups you need to be trusted by have expanded.The good news is that trust can be built systematically.In this first report,we present the results of the survey and describe what constitutes the new trust formula.In subsequent articles,we will look more cl

6、osely at the three foundational groups that you need to have on your sideyour customers,your employees and your family membersand explain how to bridge the trust gap that you have identified,by prioritising what matters most to all your stakeholders.Our message:transform to build trust.Do that,and t