流媒体优势.pdf

1、THE STREAMING ADVANTAGE:How Wineries Win with OTT/CTV in 2026A 90-Minute Working Session with Lane Soelberg COOP Ventures2026=Peak Streaming.Peak Opportunity.The Shift is CompleteCord-cutting isnt happening anymore.The cord is gone.Traditional cable is now the exception,not the rule.Streaming Domina

2、nceStreaming accounts for 70%+of TV watch time across all demographics and markets.Direct Marketing 2.0OTT/CTV=the new direct mail targeted,local,and completely measurable.Precision TargetingWineries can now reach exact households who buy premium wine,visit tasting rooms,and join wine clubs.What You

3、ll Leave With Today01A winery-specific OTT audience planKnow exactly who to target and how to reach your ideal wine buyers through streaming TV.02A 1530 second creative storyboardWalk away with a framework for creating compelling video ads that convert viewers into visitors.03A 12-month OTT media pl

4、an+KPIsBuild a complete roadmap with budget recommendations,timing strategies,and measurable success metrics.OTT/CTV in One SlideTV but with the targeting of digital.Where It RunsRoku,Hulu,Pluto TV,Paramount+,YouTube TV,Sling,and 100+other premium streaming platforms.Why It WorksSkippable?Nope.Reach

5、?Massive.Targeting?Unmatched.Costs?Lower than you think.Email+Social EnoughThe Winery Marketing ProblemSocial Reach is ThrottledYour organic posts now reach approximately 3%of your followers.The algorithm has effectively killed free reach.Email is DecliningEmail open rates are down 2040%since 2023.I

6、nbox fatigue is real,and your messages are getting buried.Organic Traffic is EvaporatingGoogles AI search is reducing clicks to websites.SEO alone wont drive the traffic it once did.Paid Search is Too CompetitiveCPCs for wine-related keywords have skyrocketed.Small wineries cant compete with big bra