Braze ：移动营销指南-如何利用短信营销激发潜在客户（英文版）（37页）.pdf

1、BRAZETable of Contents 1BRAZETodays brands are facing a challenging landscape when it comes to mobile engagement.A growing focus on data privacy among governments,tech giants,and consumers alike is making it harder to use third-party data to support traditional digital marketing efforts.But at the s

2、ame time,customers have been conditioned by leading brands to expect timely,relevant brand experiences wherever and whenever they engage.To handle this challenge,brands need to embrace cross-channel mobile messaging campaigns that balance in-product(e.g.in-app messages)and out-of-product(e.g.SMS and

3、 mobile push)channels to provide an impactful,cohesive brand experience.Looking to get started?This collection of more than 20 mobile-focused customer engagement uses cases provides an unprecedented window into the digital campaigns being leveraged by todays savviest brands to effectively activate,m

4、onetize,and retain their customers.INTRODUCTION2BRAZEIf youre actively involved in the customer engagement space,youre probably familiar with mobile messaging channels.Theyre designed to make it possible to deliver content and outreach to your brands customers across different platforms and devices.

5、But while you may already be using some of these channels,the odds are that there are others you arent as familiar with yet.Heres a list of key channels to keep in mind for your customer engagement campaigns.Key Mobile Messaging Channels:What You Need to Know CHANNELS3BRAZEEvery customer engagement

6、program is made up of a mix of different messaging campaigns and brand experiences,supported by technology and an overriding marketing strategy thats specific to each particular company.To help you find the campaigns that make the most sense for your customer engagement strategy,well be taking a loo