BCW博雅：2023年亚太区传播数字化转型调研报告（精华摘要）（英文版）（23页）.pdf

1、in Asia-Pacific CommunicationsEssential considerations for communicators2IntroductionDigital transformation in communications is the transformation of communications activities,processes,competencies,and models to fully leverage the changes and opportunities of a mix of digital technologies to both

2、solve traditional problems in new ways and solve new problems that emerge from a rapidly changing landscape.When the options for enhancing traditional communications methods run out,digital solutions enable new types of innovation and creativity.Communications functions across Asia-Pacific are adopt

3、ing new technology tools at a startling pace.From MarTech and CommsTech to big data,artificial intelligence and machine learning,communications practitioners have access to countless tools and technologies to facilitate enhanced audience engagement and experience.Many have already built a clear mult

4、i-channel engagement strategy that drives the right content through the right digital channels.However,digitalizing communications efforts and using digital media are only part of digital transformation,and there are a range of factors that can impede progress at any point in the process.With this s

5、urvey,we get a glimpse of the progress made so far,and address some of the key drivers and roadblocks to success that communications practitioners face as digital transformation continues to evolve.Joe PengChief Digital OfficerBCW Asia-PacificDigital Transformation in Asia-Pacific Communications3Met

6、hodologyThe Digital Transformation in Asia-Pacific Communications Study targeted communicators across Asia-Pacific,specifically from Mainland China,Hong Kong,Singapore,India,Australia,Japan,Thailand,Malaysia and Indonesia,who currently work in the communications division or as part of a communicatio