凯度：2022年第四季度亚洲消费市场动脉（英文版）（23页）.pdf

1、Issue 4 March 2023Data period:MAT Q4 2022WORLDPANEL DIVISIONASIAS FMCG MARKET AT A GLANCEWelcome to Asia PulseWelcome to the Q4 2022 edition of Asia Pulse!Welcome to the Q4 2022 edition of Asia Pulse!Asia Pulse is a quarterly publication from Kantar Worldpanel in Asia.The report examines the in-home

2、 fast-moving consumer goods(FMCG)market in 11 countries,offering insights into economic performance and industry trends.In Q4 of 2022,Asias FMCG sector maintained its value at a stable level compared to the previous year,witnessing growth of 3.1%amid inflationary pressures.This was primarily fuelled

3、 by the home care and beverages sectors,which grew by 5.7%and 4.6%,respectively.This edition will be of great value to any brand,manufacturer or retailer interested in staying up to date with the FMCG industry in Asia.We hope you will find it informative and insightful.If youd like to discuss the FM

4、CG performance in your market and how it affects your brand,please get in touch with your Kantar representative or book a consultation with us.Asia OverviewPerformance by SectorsFMCGFoodBeveragesDairyHome CarePersonal CarePerformance by MarketsChinese MainlandTaiwanIndia(Urban)South KoreaUnited Arab

5、 EmiratesIndonesiaMalaysia(Peninsular)ThailandPhilippinesVietnam Urban/RuralSummaryFMCG Growth OverviewFMCG Growth by Sub-regions2Q4 2022|Summary Asia%Value Change FMCG MAT Q4 2022 vs.Year AgoAsiaNortheast AsiaWest&South AsiaSoutheast AsiaTotalChinese MainlandTaiwanSouth KoreaIndia(Urban)UAEIndonesi

6、aMalaysia(Peninsular)ThailandPhilippinesVietnam(Urban)Vietnam(Rural)FMCG Total3.11.44.73.86.35.46.5-1.4-4.313.95.011.3Food5.34.83.63.96.28.18.8-4.3-5.216.5-5.54.9Beverages4.64.0-3.12.010.02.54.5-0.1-3.812.313.315.3Dairy-0.8-2.2-5.6-4.30.23.72.8-2.4-4.68.41.615.1Home Care5.75.46.66.66.09.04.85.1-2.31