Tubi：2023年受众洞察报告（英文版）（36页）.pdf

1、12023For BrandsAUDIENCEINSIGHTS01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 26 3201STREAMING EXECUTIVE SUMMARY|Year over Year Changes|Where are Things HeadedWELCOME TO THE STREAM 5 KEY TAKEAWAYSTUBI AUDIENCE STATSAVOD|Flexibility&Value|Video On-Demand(VOD)|Ad Experience&Preferen

2、ce|Deep Dive on FAST ChannelsSTREAMER EXPECTATIONS AND EXPERIENCE|Content|User Experience|Price|Account Sharing|Coviewing|Types of StreamersWHAT ABOUT ADVERTISERS?|The Advertisers Perspective|Case StudiesTUBI AUDIENCE PROFILES/DATACONCLUSION02Whether directly through a smart TV or a“dongle”(like a R

3、oku or Fire Stick),there were 226 million CTV viewers in 2022,with an expected increase to 242 million by 2026.4Led by the rapid adoption of CTV,advertisers are shifting investments to keep up.CTV ad placements are expected to more than double from 2022 to 2026.5 So what is shifting audience affinit

4、y towards ad-supported streaming?This comprehensive report answers that and more.Streaming EXECUTIVE SUMMARYIt seems like such a short time ago that Ad-Supported Video on Demand(AVOD)became a part of the TV landscape,and 2022 has shown us that the future of television is rapidly changing with consum

5、er demand for how and what they want to watch.Every year,more consumers discover options outside traditional pay TV and adopt ad-supported streaming.As millions of households continue to cut the cord,for the first time in decades,less than half of US households will have traditional pay TV in 2023.1

6、1,4 eMarketer,Sept&Oct 20222 MRI-Nov 2022 Cord Evolution-(Comp set:Roku Channel,Pluto,FreeVee)3 Comscore,State of Streaming5 eMarketer,Mar 2022Where are they going?Many are just shifting how they get linear and cable TV content,with tens of millions adopting streaming pay TV alternatives(like Hulu L