Magento：2019年亚太地区消费者洞察报告（英文版）(19页）.pdf

1、Listening To Customer Feedback, Responding With Better Experiences Brand Utility: LISTEN: A MAGENTO MEANINGFUL CX SERIES SOMETHING SOMETHING FOR Since the birth of the customer experience (CX) concept, brands and digital experts have been discussing and experimenting on the right strategies for it.

2、Countless reviews, studies, and reports that talk about the concept are available out there. Brands have an avalanche of information and data to refer to. Yes, its great to be aware of the industry trends and best practices. But sometimes, brands forget to pause and ask: “What is this data telling u

3、s, particularly from a customer perspective? How can we incorporate these insights into our day-to-day interactions with customers?” To find a deeper meaning behind the numbers, brands need to listen more intently to what customers say. Customers must feel their thoughts are heard, and better experi

4、ences await following their feedback. This is why we came up with Listen: A Magento Meaningful CX Series to provide some practical takeaways on how brands can improve experiences based on customer preferences. Weve asked consumers questions to understand the factors affecting their retail choices wh

5、ilst shopping online and get their take on data sharing and new technologies. As part of the survey, we received feedback from 7,000 respondents across Asia Pacific (APAC) including Australia, China, India, Japan, Malaysia, Thailand, and Singapore. This range of consumers from different countries pr

6、ovided us with powerful insights and direction in terms of CX and branding strategies. They expect brands to prioritise seamless experience across all touchpoints, protect their data, and explore eco-conscious initiatives. While going through the whitepaper series, we hope that brands will also feel