ETC：2023欧洲国家国内及欧洲内部旅行情绪监测报告（第14轮）（英文版）（44页）.pdf

1、WAVE 14|02/23MONITORING SENTIMENT FOR DOMESTIC AND INTRA-EUROPEAN TRAVELWAVE 14RESEARCH HIGHLIGHTS21The data collection and research methodology are detailed in the methodological annex(slide 42)This report monitors sentiment and short-term intentions for domestic and intra-European travel and is th

2、e 14thwave of a market research1initiated in September 2020.Results are based on data collected in December 2022from Europeans in 10 high-volume source markets.77%of Europeans plan to travel between January-June 2023,representing a 16%surge over thesame period last year.Furthermore,58%of respondents

3、 intend to take multiple trips in the next 6 months(+6%over the previous wave in September 2022).Visiting another European country is the preferred choice for 63%of Europeans(+13%compared to ayear ago):35%plan to visit a neighbouring destination,and 28%will travel to a non-neighbouring one.Interest

4、in domestic tourism dropped to its lowest level(25%)since August 2020.Sun&Beach is once again Europeans preferred type of leisure trip(17%),followed by City Breaks(16%)and Culture&Heritage(15%).Enjoying natural landscapes(19%),tasting the local cuisine(17%)andimmersing in the local culture(15%)are n

5、ow travellers most sought-after experiences.3WAVE 14RESEARCH HIGHLIGHTS72%of Europeans will travel for leisure purposes,15%will visit friends or relatives,7%will attend an event,and5%will take a business trip.The top three criteria for choosing the next travel destination are pleasant weather(18%),t

6、ravel bargains anddeals(17%)and friendly locals(12%).For travellers aged 25-44,attractive offers are the most important decisionfactor.Only 6%of respondents consider destinations actions to preserve natural and cultural heritage as a primarychoice factor.The number of travellers planning to fly to t