GWI：2025 AI 智能体在消费者洞察中的战略价值分析报告：新营销与广告时代的 ROI 增长引擎（英文版）（34页）.pdf

1、Why agentic AI is the future of consumer insightsDriving ROI in the new era of marketing and advertisingJASON MANDER CHIEF INSIGHT OFFICER,GWIIntro Quantifying the value&ROI of consumer insights The AI explosion and what adoption really looks like Why agentic AI is thefuture of insights03041424In th

2、is white paperMethodology&definitions In August-September 2025,GWI interviewed 550 business professionals in the US.Participants were either deci-sion-makers for their companys advertising and marketing activities,or were employed in a key advertising/marketing role(e.g.planner,media buyer,social me

3、dia analyst,SEO analyst,marketing executive,etc).Respondents came from a wide range of industries,but with a focus on advertising,marketing and media.Within the sample,there was a mix of company sizes,revenue levels and job seniority.Data for all graphs included in this white paper is based on:Sourc

4、e:GWI August-September 2025 Base:550 advertising and marketing professionalsMarket:USAUnderstanding how AI agents,MCP and consumer insights come together to transform workflows in the industry and drive materially higher ROI 2How can AI agents democratize access to consumer insights?How can they bri

5、ng scale,efficiency and productivity gains?How comfortable are professionals with the notion of AI agents taking over parts of existing workflows-and what benefits or blockers do they see?What role do we continue to play within an AI-powered landscape-are we displaced or empowered?The AI explosion a

6、nd what adoption really looks likeHow frequently are AI tools being deployed in the industry at the moment-and how do users feel about them?Which named tools are seeing the most adoption?What are the barriers or user chal-lenges holding back adoption?Which workflows and use cases are seeing the grea