Search Engine Journal：2026年按点击付费（PPC）广告趋势报告（英文版）（30页）.pdf

1、PPC Trends2026Published by Search Engine Journal160 W.Camino Real,Unit#606 Boca Raton,FL 33432SearchEngineJAll rights reserved.No portion of this book may be reproduced in any form without permission from the publisher,except as permitted by U.S.copyright law.For permissions,contact .Copyright 2025,

2、Search Engine JournalContentsWritten and Curated ByContributing WritersEditorialDesignKATIE MORTONBROOKE OSMUNDSONJYLL SASKIN GALESGIL GILDNERNAVAH HOPKINSJONATHAN KAGANMIKE RYANDARRELL TYLERDANIELLE WOODEditor-in-ChiefDirector of Growth Marketing,Smith Micro Software,Inc.Google Ads Coach,Inside Goo

3、gle AdsAgency Co-Founder,DiscoslothProduct Liaison,MicrosoftDirector of Search&Media Strategy,AmsiveHead of Ecommerce Insights,Smarter EcommerceSenior Manager,Organic Growth,CallRailManager,Content&CopyCallRailPAULO BOBITAABBY VILLARICABEA PE BENITOROBIN JUN BIONGDirector of DesignEbooks Project Man

4、agerEditorial AssistantGraphic DesignerClick or tap this icon on the lower right of each page to navigate back to the Table of Contents.Supported ByIntroduction5Section 1:AI Tools In Practice8Section 2:Maintaining Visibility&(Some)Control13Section 3:Durable Measurement Approaches18Section 4:Generati

5、ve AI And Creative Workflows23Do You Have Predictions To Share?28At the same time,the ubiquitous presence of AI in PPC platforms has introduced new frustrations.Granular controls are harder to find.Legacy tactics dont always translate.And many marketers are still wrestling with how to measure succes

6、s when so much of the process is hidden behind automation.This year,we asked several leading PPC professionals to share their honest perspectives on what it means to build campaigns in an AI-first world.The conversation around PPC has shifted dramatically in such a short amount of time.A year ago,ma