GP Bullhound：2023年第一季度数字服务行业报告（英文版）（23页）.pdf

1、Digital Servicessector updateQ1 2023Qualitative insights into broader Digital Services trends and public and private valuations across the transaction spectrum,and interviews with todays leaders transforming the sector.Important disclosures appear at the end of this reportGP Bullhound Corporate Fina

2、nce Ltd and GP Bullhound Asset Management Limited are authorised and regulated by the Financial Conduct Authority GP Bullhound Inc is a member of FINRAGP Bullhound Luxembourg S.R.L.is regulated by the CSSF in Luxembourg2Q1 2023 Digital Services sector updateAbout usPublic comparablesTransaction tren

3、dsPublic company analysesCEO commentaryTakeawaysTHE VIEWQ1 Digital Services Perspectives from GP BullhoundCDPs growing in importance amid rapidly increasing customer data Customer information has been spread across disparate company systems/functions;the problems only compounded by structured and un

4、structured data from growing digital data sources Customer Data Platforms(CDP)import,centralise and disseminate data from all sources to create a holistic view of customers using AI,CDPs also update pattern recognition and predict customer behaviour The market is seeing high competition from large t

5、raditional marketing software firms and well-funded players,but digital services providers are in demand to help clients implement CDPs and leverage data for seamless CX with maximised ROIContent marketing continues to be a high priority for brands Audiences interact with brands across an increasing

6、 number of channels,but only for short moments;brands must continue to create engaging and relevant content,leading to increasing demand for content marketing agencies According to Statista,global content marketing revenue is set for a 14%+CAGR from 2022 to 2026,reaching$108bn by 2026 While content