Vypr：2026英国消费者洞察报告：食品、饮料与生活方式（5月版）（英文版）（130页）.pdf

1、Consumer HorizonMay 20261ConsumerMay 2026HorizonConsumer HorizonMay 20262Contents7 Food 8 UPFs 23 GLP1s 34 QSR46 Drink 47 Alcohol&Bars 62 Tea&Coffee 74 International Drinks85 Lifestyle 86 Gardening 102 Travel&Tourism 117 Baby&Parenting128 Conclusion Consumer HorizonMay 20263Vypr is a leading product

2、 intelligence platform designed to empower brands with the insights needed to make informed product decisions at the right moments.Our platform leverages a proprietary community of over 80,000 UK consumers,providing our customers with direct access to real-time feedback.This unique capability allows

3、 brands to refine their strategies and develop products that truly resonate with their target audiences.We go beyond traditional market research by focusing on the immediate,intuitive reactions of consumers.Instead of lengthy questionnaires,we engage our community with short,targeted questions that

4、capture fast,instinctive responses.This approach is rooted in the principles of System 1 thinking,a concept popularised by Daniel Kahneman in his seminal work,Thinking,Fast and Slow.System 1 represents the brains quick,automatic decision-making process,which is responsible for approximately 95%of pu

5、rchasing decisions.By tapping into this cognitive function,Vypr enables brands to understand consumer behaviours and attitudes with accuracy and speed.About Vypr1 Kahneman,D.(2011),Thinking,Fast and Slow,Farrar,Straus and Giroux,New York.Consumer HorizonMay 20264MethodologyThe findings in this repor

6、t are based upon first-party research conducted throughout January 2026.The primary research apparatus used to collate consumer feedback was a bespoke survey application,available on smartphone.The application is device agnostic and allowed a nationally representative community of real UK consumers