英国通信管理局：2022年苏格兰电视、音像部门及音频行业发展趋势报告（英文版）（50页）.pdf

1、Media nations:Scotland 2022Published 17 August 20222 Contents Overview.3 TV:services,devices and trends.5 Public service broadcasting.22 Radio and audio.42 3 Overview This Media Nations:Scotland report reviews key trends in the media sector and sets out how audiences are served in Scotland.We adopt

2、a cross-platform perspective,including broadcast TV and radio,as well as digital delivery including online video and audio streaming.The report provides updates on several datasets,including data collected directly from licensed television and radio broadcasters(for output,spend and revenue)as well

3、as Ofcoms own consumer research and BARB and RAJAR data(for audience consumption).In addition to this Scotland report,there are separate reports for the UK as a whole,Northern Ireland and Wales,as well as an interactive report containing an extensive range of data.What we have found,in brief Overall

4、 viewing of TV and video has fallen from its pandemic peak,but Scotland continued to watch the most broadcast TV of any UK nation in 2021 The average amount of time people in Scotland spent watching TV and video content in 2021,across all devices,was 4 hours 48 minutes per person per day,down 21 min

5、utes on 2020,which was more heavily influenced by the Covid-19 restrictions,but up on 2019.Time spent watching broadcast TV in Scotland fell by 7.8%compared to 2020,but at 3 hours 28 minutes per day on average,this was still the most of any UK nation.Subscription video-on-demand(SVoD)services saw a

6、small uplift in Q1 2022 with 69%of households in Scotland subscribing to at least one,up from 67%in Q3 2021.Broadcaster video-on-demand(BVoD)services had comparable levels of reach to SVoD,with most consumers using multiple streaming services.BBC iPlayer was the most popular streaming service in Sco