BlueConic：零售中的客户数据平台(CDP)使用案例报告（2023）（英文版）（20页）.pdf

1、CDP Use Cases in RetailInspiring Real-World Examples for Unleashing the Power of Your First-Party DataeBrief 2023 BlueConic Intellectual Property B.V.All rights Page 20304 07091113141518 IntroductionThe First-Party Data ImperativeUse Case#1:Get Real-Time Insights to Improve PersonalizationUse Case#2

2、:Manage and Federate Consent to Build TrustUse Case#3:Create Innovative Digital Products and Experiences that Drive GrowthUse Case#4:Unify Online and Offline Data for a Single Source of TruthUse Case#5:Boost Agility and Resiliency to Capitalize on Sudden Changes in Market Conditions and Consumer Beh

3、aviorUse Case#6:Reduce IT/Agency Dependencies to Drive Operational EfficiencyUse Case#7:Orchestrate Bespoke Customer Experiences to Drive Engagement in the Moments that Matter MostTable of Contents 2023 BlueConic Intellectual Property B.V.All rights Page 3All of these factors are resulting in a shif

4、t away from third-party data in favor of first-party data thats privacy compliant and offers deeper,more meaningful consumer insights.The retail industry is experiencing a shake-up.For decades,retailers have relied on third-party data as the backbone of their customer engagement strategy.Its been th

5、e fuel driving everything from targeting ads and personalizing customer experiences,to improving campaign performance,and ultimately,increasing sales and profitability.But a backlash against the misuse of consumer data has spurred new privacy protections from big tech and governments alike.Google,wh

6、ose Chrome browser accounts for nearly two-thirds of the worlds internet usage,plans to phase out cookies completely in 2024,while Mozilla Firefox and Apple Safari have already done so.In addition,over 120 countries now have national privacy laws in place that regulate how consumer data can be colle