Copperberg：2021年电子商务调查报告（英文版）（38页）.pdf

1、SURVEY REPORTThe State of International E-Commerce in ManufacturingIntroductionSURVEY REPORTCONTENT2Introduction5Chapter 1 The Battle between Ambitions and Challenges15Chapter 2 Central Efficiency versus Local Effectiveness29Chapter 3 No Product Too Complex to Be Sold Online41Chapter 4 Buy,Build,or

2、Buy and Build to Expand?59Chapter 5 7 Tips for International E-Commerce SuccessHow will they boost their online rev-enue and execute a global strategy that yields successful results in an increasingly digital and competitive environment?And where do they currently stand on their journey to achieving

3、 their international goals?This report answers these key ques-tions and more.By analyzing the current state of international com-merce in manufacturing and looking at where companies stand in terms of local effectiveness,product com-plexity,commerce platforms,and future investments,weve gathered act

4、ionable insights that will enable manufacturers to evaluate their po-sitioning and readjust accordingly.By benchmarking against their peers,manufacturers can see ex-actly the key areas they need to ad-dress in order to get ahead of the curve and innovate their commerce framework before they fall beh

5、ind.This 5-chapter report shines a light on the responsibilities that come with global expansion as well as the differences between central effi-ciency and local effectiveness.It also explores the relationship be-tween online revenue and the types of products that manufacturers sell online and the i

6、mportance of a com-merce platform that supports global growth and provides flexibility for local responsiveness.As manufacturers are looking to-ward the future,they understand they need to change the way they approach online sales and global ex-How will manufacturers accomplish their new commerce ob