Copperberg：2022年卓越定价报告（英文版）（18页）.pdf

1、Pricing Excellence Report 2022Content3Chapter 1 Organization and Skillset13Chapter 2 The Current State of Maturity and Adoption of Pricing Models21Chapter 3 The Transformation Journey and the Future27Chapter 4 Summary31AboutCopperberg has been surveying pricing and commercial excellence leaders annu

2、ally to understand how organizations handle their pricing objectives,teams,and needs.As a result of continuously collecting data,this paper reflects on the pricing function and its role of importance in organizations that must adapt to market changes.PRICING EXCELLENCE REPORT 2022Chapter 1Organizati

3、on and SkillsetStrong considerations and priorities in a previous paper that surveyed pricing professionals in 2020,included recruiting pricing talent to support recovery,improving profits,max-imizing margin in times of economic slowdown.In our most recent survey data,collected in 2021,many organiza

4、tions understand that having pricing specialists on board or a dedicated pricing team helps them reduce pressure on the marketing,sales,or finance departments to come up with optimal pricing strategies and the related tactical execution.The ability to address pricing on a holis-tic basis for the ent

5、ire business often exceeds capacities of functional teams already stretched thin.Instead,the preferred best practice is to employ an expert or a team of experts who can collaborate cross-functionally to deter-mine the right prices for the right products at the right time,with agility that matches ma

6、rket dynamics.These pricing teams assist product lines,implement and operate new pricing tools and processes,collect accurate pricing data,monitor pricing effectiveness,and constantly provide con-text to drive decisions and action.PRICING EXCELLENCE REPORT 20224ORGANIZATION AND SKILLSETDespite under