电通（Dentsu）：2026北美全感官娱乐体验洞察报告：现场演艺、音频与影视内容（英文版）（54页）.pdf

1、PART OF THE DENTSU CONSUMER NAVIGATOR SERIESENTERTAINMENT FOR ALL THE SENSES:LIVE EXPERIENCES,AUDIO,MOVIES&TV SERIESAPRIL 2026NORTH AMERICA EDITION2PART OF THE DENTSU CONSUMER NAVIGATOR SERIESABOUT THIS STUDYM E T H O D O L O G YSurvey MethodologySurvey Methodology The survey was conducted by dentsu

2、 via Toluna,an online research panel.Administered on April 4thth,2026.Distributed among a random sample of700 U.S.respondents,and 713 Canada respondents,18 years of age or older.Controls for nationally representative weighting across age,gender,region,race and ethnicity(using the latest publicly ava

3、ilable U.S.and Canada Census numbers).3PART OF THE DENTSU CONSUMER NAVIGATOR SERIESCONTENTS01TOP CONSUMER INSIGHTS02LIVE EXPERIENCES AND THE IMPORTANCE OF CULTURAL MOMENTS03RADIO,PODCASTS,AND THE INVISIBLE INFLUENCE OF AUDIO-LED ENTERTAINMENT04THE EVOLVING LANDSCAPE OF AUDIOVISUAL ENTERTAINMENT CONS

4、UMPTION4PART OF THE DENTSU CONSUMER NAVIGATOR SERIESTOP CONSUMER INSIGHTSS P O R T S F A N D O M I S A K E Y E N G A G E M E N T D R I V E R F O R B R A N D SCommunity and competitiveness boost engagement in sports events,and thus with sponsoring brands also.Perks tied to sports tournaments,especial

5、ly discounted and early access,can drive deeper engagement.L I V E P E R F O R M A N C E S A R E A F L Y W H E E L F O R E N G A G E M E N T W I T H A B R O A D E R M E D I A A N D B R A N D E C O S Y S T E MFor instance.20%of respondents say they would watch concert films featuring their favorite p

6、erformers in the movie theatre or buy products from partner brands to collect tour-related memorabilia.Fans are also engaging with online communities and influencers to get behind-the-scenes news on their favorite performers.A U D I O F O R M A T S A R E A P E R V A S I V E P R E S E N C E I N C O N