第一太平戴维斯（Savills）：2026年零售商业趋势报告（英文版）（21页）.pdf

1、2026 Retail TrendsMARCH 2026Savills Retail Trends 20262The logic of consumption is being rewritten.In the past,retail answered the question,“What should I buy?”Today,it responds to“Who do I want to become?”Commercial space has evolved from a transactional endpoint into an experiential settingpercept

2、ible,interactive and embedded in everyday life.This shift has intensified market segmentation.From low-price discount warehouses to landmark luxury flagships;from large,comprehensive shopping centres to carefully curated small-scale refurbishments,the spectrum of consumption has never been broader.S

3、cale continues to expand,but it no longer automatically translates into momentum.The brands and spaces that can articulate a lifestyle,enable identity expression and foster emotional connection are those defining the direction of the future.Savills Retail Trends 20263Self-careSmart ValueCreative Gro

4、undDigital to PhysicalSmall luxuriesUrban IconsLocal SparksVICPrudent spendingKidultPre-loved goodsClassic positioningInternational expansionFashion innovationSports-driven retailBazaar-style retailLeisure-led livingBeyond bargainsFounder-led brandsNiche propositionsReturn to high streetsUnconventio

5、nal formatsMicro-vacationsConsumerBrandSpace202620252024Built to AdaptShifting trendsSavills Retail Trends 20264Niche sports space growthProportion of new retail tenants has surpassed fashionSmall-luxury space growthShare of malls over 100,000 sqm in future supply+15%16%+4%+47%Pan-sports and wellnes

6、s are growing,giving shopping centres more options.Sports,electronics and lifestyle brands are bringing fresh ideas into retail.Gold jewellery,fragrance and designer toys meet demand for small treats.Smaller schemes need a clear point of difference as big projects pull in more shoppers.New consumpti