世界旅游联盟（WTA）：2024年上半年中国出境旅游市场情绪报告（英文版）（17页）.pdf

1、 March 2024China Outbound Tourism Market Sentiment Report2024/H1IntroductionBackgroundMarket SentimentAnalysisConclusionDisclaimer0304050614172Photo:Zoran Jelaca/CNTB Contents3IntroductionIn 2023,confidence in the Chinese outbound tourism market experienced a turbulent year,transitioning from optimi

2、stic anticipation of the market reopening in the first half of the year to a more rational outlook in the second half.Throughout 2023,the outbound tourism industry continued its gradual recovery,with the total number of outbound tourists from China surpassing 87 million,essentially reaching 50%of th

3、e 2019 level.At the beginning of 2024,several policy incentives spurred the revival of the outbound tourism market,and the Spring Festival outbound tourism season experienced a promising start,establishing a solid foundation for sustained market recovery in 2024.As an integral component of WTAs info

4、rmation and data services and to facilitate WTA members and global practitioners in comprehending and assessing the development trends and future prospects of Chinas outbound tourism market,the World Tourism Alliance(WTA)has collaborated with Horwath HTL,a leading global hotel and tourism consulting

5、 firm,to release the China Outbound Tourism Market Sentiment Report for the seventh consecutive time globally.Throughout the survey process,the China Travel Association and its affiliated member organizations provided valuable support in distributing,collecting,and conducting interviews for the ques

6、tionnaire.We extend our special thanks to the Harbin Tourist Board for providing the photographs!4BackgroundThe China outbound tourism market sentiment survey is a crucial segment of the tourism market sentiment survey jointly published by WTA and Horwath.It endeavors to provide global tourism pract