Sensor Tower：2026年东南亚移动市场报告（41页）.pdf

1、2026?-All Rights Reserved2Chart title goes here01?好?181?02?好?03?AI?纯?AI?04?2025?好?(IAP)?16.3%?53?AI?05?06AI?AI?AI?|纯?-All Rights Reserved3?|?好?/?3.9?好?*?iOS&Android?13?+1.0%?/?36?好?*?iOS&Android?11?+5.0%?181?iOS&Google Play2025?3.4?-2.6%?53?iOS&Google Play.?2025?1?+16.3%?9,060?iOS&Android?2025?好?142

2、5?+2.4%?Sensor Tower?2026?5?1?App Store?Google Play?Android?*?好?7?纯?好?塑?-All Rights Reserved4?2026?好?2025?好?塑?10 16 19 25 33 39-All Rights Reserved5Sensor Tower?Sensor Tower?柱?Sensor Tower?柱?柱?2013?Sensor Tower?柱?Pathmatics?柱?:press-?:-All Rights Reserved6?Sensor TowerSensor Tower?-All Rights Reserv

3、ed7Sensor Tower?Pathmatics?Facebook?Instagram?X?Twitter?OTT?YouTube?柱?技?纯?Audience Insights?Web Insights?纯?Retail Media Insights?刻?技?纯?查?Mobile App Insights?-All Rights Reserved8Sensor Tower?Pathmatics?柱?柱?劲?固?Pathmatics?塑?技?SOV?纯?F a c e b o o k?Instagram?X?Twitter?YouTube?TikTok?OTT?Pathmatics?略?C

4、PM?Sensor Tower?Pathmatics?Facebook InstagramLINELinkedin?OTTPinterestRedditSnapchatTikTokXYouTube?塑?塑?-All Rights Reserved9?2026?好?-All Rights Reserved2025?好?180?好?IAP?奥?16%?Sensor Tower?2026?5?1?App Store?Google Play?Android?IAP?转?刻?柱?IAP?好?0B10B20B30B202320242025?好?塑?US$0BUS$20BUS$40BUS$60B202320

5、242025?好?0B500B1000B1500B202320242025+7%+5%+1%+6%+20%+20%+16%+11%?好?2025?2%?2025 vs 202410-All Rights Reserved?好?塑?0B4B8B?塑?好?US$0BUS$0.8BUS$1.6B2025?112025?好?43%?塑?2%?4%?转?好?15?IAP?28%?塑?RPD?1.73?22%?刻?7.8B-1%3.4B-4%2.8B-8%2.1B-2%1.3B+2%0.4B-4%0.3B+4%vs FY 20242025?IAP?$1.5B+12%$1.0B+28%$0.8B+14%$0

6、.7B+9%$0.6B+22%$0.5B+20%$35.7M+7%vs FY 2024?Sensor Tower?2026?5?1?App Store?Google Play?Android?-All Rights Reserved12?好?纯?2025?45%?58%?54%?52%?塑?37%?柱?塑?Sensor Tower?2026?5?1?App Store?Google Play?Android?2025?IAP?2023?2025?US$0MUS$110MUS$220M2023 Q12023 Q22023 Q32023 Q42024 Q12024 Q22024 Q32024 Q4