Kibo：2025代理式电商洞察报告：消费者 AI 购物接受度提升与 AI 智能体商业化落地（英文版）（38页）.pdf

1、RETAILCOMMERCE 360AUGUST 2025COMPLIMENTS OF:?Online retailers are seeing customerswarm up to artificial intelligence,and new AI agents are readyto go shopping.Copyright 2025 Digital Commerce 360&Vertical Web Media LLC.All rights reserved.INTRODUCTIONAmazons Prime Day in 2025 proved to be a test for

2、more than just consumer demand and the events viability across four days instead of its traditional two.After Prime Day concluded on July 11,early data seemed to indicate that the summer tentpole for ecommerce not only brought in record numbers of shoppers for Amazon and other online retailers.It al

3、so boosted consumers use of generative artificial intelligence(AI)tools as shoppers sought out deals.As Prime Day played out from July 8 through July 11,traffic to U.S.retail sites from generative AI tools increased 3,300%year over year,according to data analysis from Adobe Analytics.Other channels,

4、including paid search and email,benefited from Prime Day as well by even larger increases in web traffic volume.However,generative AIs growing utility among shoppers appeared impossible to ignore as Adobe tracked$24.1 billion in online retail spending across the U.S.during those four days.So,now tha

5、t shoppers are willing to do research using large language models(LLMs)such as OpenAIs ChatGPT and Anthropics Claude,are they willing to turn over even greater control to AI,allowing it to seek out products and transact on their behalf?Digital Commerce 360 posed that question in survey results that

6、are shared later on in this report,and once again,shoppers demonstrated both interest and comfort.RETAILCOMMERCE 360AGENTIC COMMERCE SPOTLIGHTINTRODUCTION3In fact,more than 49%of those surveyed said they were already using AI tools at least once per month.Nearly the same share of respondents also sa