GBTA：2026创新打造 “完美商务旅行”研究报告：AI、差旅管理服务商创新与酒店零售化（英文版）（46页）.pdf

1、May 2026Innovation and the“Perfect Business Trip”AI,TMC Innovation,and Hotel RetailingThank You to Our Research Partners!Table of ContentsIntroduction.p.4Summary of Key Findings.p.6 AI.p.6 TMCs.p.8 Hotel retailing.p.10Methodology.p.12AI in Managed Corporate Travel.p.13 Current impact.p.14 Interest a

2、nd comfort in AI use cases.p.16TMCs in a Global World.,.p.22 Importance of tech vs.servicing.p.23 Assisted vs.unassisted bookings.p.25Global Travel Programs in a Fragmented Travel Ecosystem.p.28 Global challenges.p.29 Fragmented data and tech.p.32New Models of Hotel Retailing.p.36 Hotel“leakage”.p.3

3、7 New models of retailing.p.40“Add-ons”through booking path.p.42Respondent Profile.p.443IntroductionInnovation is transforming the business world.Some experts predict AI will be faster-moving and more transformative than the Industrial Revolution or the Internet Age.Yet,managed corporate travel rema

4、ins largely unaffected.Familiar problems persist.These include fragmented technology,siloed data,and limited booking content.“Superintelligence”defined as the threshold when AI exceeds human abilities in virtually every domainis seemingly on track to arrive sooner than the“Perfect Business Trip.”Yet

5、,this could soon change.Business travel companies are making unprecedented investments in technology.This study explores innovation and challenges within three areas:4Introduction1.Artificial Intelligence(AI):How are travel programs using AI today?Which use cases are the most interested in?Are trave

6、l managers comfortable with different AI use cases?2.Hotel retailing:The GDS remains an effective model for accessing hotel content.However,new models are emerging.How will these models change the shopping experience for travel programs?3.Global travel programs:Global travel programs face unique cha