麦肯锡& BOF：2026时尚产业现状报告：奢侈品消费者洞察与运营（英文版）（65页）.pdf

1、The Stateof Fashion:Face to Face With Luxury ClientsACKNOWLEDGEMENTSThe authors would like to thank Alessandra Todesca,Giorgia Mascioli,Marie Strawczynski and Julia Swoboda for their critical roles in delivering this report.A special thanks also to the many industry experts and luxury clients who ge

2、nerously shared their perspectives during interviews.The wider BoF team has played an instrumental role in creating this report in particular,Nick Blunden,Amanda Dargan,Kate Greenway,He Jia,Vikram Alexei Kansara,Presiyana Karastoyanova,Alex Negrescu,Carlos Lopez Sanchez,Arunima Sharma,Eric Sylvers,A

3、my Vien,Robert Williams and Robb Young.We would like to thank the following McKinsey colleagues for their special contributions to the report creation:Ekaterina Abramicheva,Kabir Ahuja,Katarzyna Bakos,Magdalena Balcerzak,Pamela Brown,Tiffany Burns,Rushan Guan,Kenza Haddioui,Charlotte Jiang,Clarisse

4、Magnin,Alexandra Mondalek,Benedetta Nobili,Amaury Saint Olive,Roberta Romeo,Alice Scalco,Mona Sharak,Corinne Teschner,Alexis Wolfer,Andreas Zampouridis and Rebecca Zhang.Wed also like to thank Petra Kneile for the cover illustration and Launch Studio for the design.The State of Fashion:Face to Face

5、With Luxury ClientsCONTENTS7Executive Summary10Market OutlookChanel:How to Reengineer an Iconic Brand22DesirabilityJessica McCormack:How a Challenger Is Seizing the Jewellery Opportunity34ExclusivityUrban Jrgensen:Introducing Elite Watchmaking to New Audiences44MomentsICICLE:Capturing Interest in Ch

6、inese Brands56DiscoveryThe State of Fashion:Face to Face With Luxury ClientsImran Amed is one of the global fashion industrys leading writers,thinkers and commentators,and is founder,chief executive and editor-in-chief of The Business of Fashion(BoF),a modern media company and the authoritative voic