凯度：中国消费者心中的可持续包装（2023）（英文版）（33页）.pdf

1、Sustainability in Packaging:Consumer Views in ChinaChina Green Packaging Innovation Summit照片Executive Director,Qual and Agility Innovation,Kantar ChinaCommercial Lead,Sustainable Transformation Practice,Kantar GCWhat we will talk about in this session01The wider context-General attitudes and percept

2、ion towards the sustainable packaging02The current tension between mass market sustainable aspirations and the cost of living03A closer look at categories-Engagement with issues around more sustainable choices04A framework to help and some best practicesThe wider context-General attitudes and percep

3、tiontowards the sustainable packaging74%Source:Kantar China Issues Barometer-March 2023.N=1,209Q3.Level of importance of sustainable packaging(1-10 scale)(Top 3 Box)of people believe sustainable packaging is becoming more and more importantSource:Kantar China Issues Barometer-March 2023.N=1,209Q2.Wh

4、ich of the following describe your perspective on sustainable packaging?Perceive reusable packaging such as repeated use or reuse of other purposes as sustainable packaging 3R1N Framework in Sustainable PackagingReductionReuseRecyclingNew Material68%Perceive usage of materials can be frequently/easi

5、ly recycled as sustainable packaging57%Perceive usage of minimal materials as sustainable packaging69%Perceive usage of renewable/biodegradable/compostable materials as sustainable packaging41%Reduction&Reuse is the most visible and tangible entry point throughout the 3R1N Framework in Sustainable P

6、ackagingPerceive usage of materials to be frequently/easily recycled as sustainable packagingPerceive usage of renewable/biodegradable/compostable materials as sustainable packagingGenZ,defined as social progressive dreamers,follow fast-changing trends to realize sustainable packaging holistically57