Comscore：2023跨媒体测量的力量报告（英文版）（24页）.pdf

1、1The Best at What We Do.O U R E X P E R T SAdam HoltToby CrispJason CloughS r.V i c e P r e s i d e n tE M E AV i c e P r e s i d e n tI n s i g h t sS r.D i r e c t o rP a r t n e r s h i p s3U N L O C K T H E P O W E R O F L I M I T L E S S D A T ADIGITAL 243M+Mobile Phones/Tablets 192M+Desktops 1

2、38M+CTV DevicesTV 68M+TVs 33%Households Measured 210 Local MarketsMOVIES 130K+Movie Screens Measured 25K+Movie Theaters Measured 74 CountriesS O C I A L 25M+Brands,Publishers&Influencers 70+Countries Covered Facebook,Twitter,Instagram,YouTube,Twitch&TikTokAll-In-One Solution Focused On YouO U R M I

3、S S I O ND I S C O V E R:Critical insights that make you moneyUnlock&define audiences,plan campaigns across platforms,conduct competitive intelligence,and identify media reach the audiences you care aboutA C T I V A T E:Audiences to maximize ROIEnsure privacy compliance&brand safety with industry le

4、ading contextual technology,intelligent content categorization&robust programmatic options that connects the data to the key consumers of your business/advertisersV A L I D A T E:The value of your audienceMaximize media and content investment with an unmatched authority in cross-platform media and b

5、ox office measurement.Identify valuable audiences and brand impact through brand survey liftsE N R I C H:Your Strategies For Always On LearningsUnearth the motivations behind consumers social engagement,&benchmark against competitors.Align the brands tone around the sentiment to max.engagement4Sourc

6、e:Comscore TV,Video Metrix,Box Office Essentials,Media Metrix,All time periods Jan-Dec 22.ONLINEVIDEOLINEAR TVMOVIESSOCIALGAMINGSITES/APPS210BHours Year-to-Date1.6BHours in Movie Theaters Year-to-Date233BHours Live+Year-to-Date45BHours Year-To-Date62BHours Year-to-DateH O U R S S P E N T J A N-D E C