COMSORE票房评论.pdf

1、Box Office ReviewLucy JonesComscore Movies2025 ReviewPostTrak&Box Office2026 So FarWho,How Often&Who With?Outlook2025 showed slight growth after 2024 plateau1,071,839,4421,063,445,4041,061,723,070+1%vs 20242022202520242023980,705,529Recovery is being driven by more Saturation releases1,071,839,4421,

2、063,445,4041,061,723,0702242022202520242023980,705,529200176143Worldwide Context2022202320242025UK&Ireland()+1%2022202320242025North America($)+4%2022202320242025Australia(AU$)+3%2022202320242025France(admissions)-14%2022202320242025Germany()+9%2022202320242025Italy()-2%Promotion is most impactful i

3、n the cinema but online is growing 14%21%18%18%9%8%19%8%4%17%8%5%10%5%4%20%20%17%17%16%13%12%11%10%8%8%7%7%7%6%5%Cinema posters/displayIn-cinema Trailer/PreviewFriends or familyYouTubeTikTokInstagramOnline,not the TrailerTV advertOutdoor posters/billboardsTwitter/XOnline Trailer/PreviewTV feature/in

4、terviewSocial media celebrity endorsementFacebookIMDbSnapchat20192025What types of adverts have you seen or heard before today that made you want to see this film at the cinema?2026 is following the 2025 pattern but higher in almost all weeks05101520253035404502-Jan09-Jan16-Jan23-Jan30-Jan06-Feb13-F

5、eb20-Feb27-Feb06-Mar13-Mar20-Mar27-Mar03-Apr10-Apr17-Apr24-AprMillions20252026Stronger 2026 driven by consistent release slate05010015020025030035040002-Jan09-Jan16-Jan23-Jan30-Jan06-Feb13-Feb20-Feb27-Feb06-Mar13-Mar20-Mar27-Mar03-Apr10-Apr17-Apr24-AprMillions20252026+7%YTDTop 3 films per month show

6、 depth and diversityJanAprilMarchFebHamnet28 Years Later:The Bone TempleSong Sung BlueWuthering HeightsGoatScream 7Project Hail MaryThe Magic Faraway TreeHoppersThe Super Mario Galaxy MovieMichael (at weekend 2)The DramaWorldwide ContextYTD 2025YTD 2026UK&Irel