Brand Finance：2023年度全球航空公司品牌价值50强报告（(英文版）（36页）.pdf

1、Airlines 502023The annual report on the most valuable and strongest Airline brandsMay 2023Brand Finance Airlines 50 2Contents.2023 All rights reserved.Brand Finance Plc.About Brand Finance3Foreword7 David Haigh,Chairman&CEO,Brand FinanceExecutive Summary9Brand Value&Brand Strength Analysis10 Middle

2、East Airlines 15Brand Value Ranking 16Airports 2517Brand Spotlight 21SAUDIA 22 Interview with Khaled Tash,Chief Marketing Officer,SAUDIAMethodology24Our Services31Brand Finance Airlines 50 3About Brand Finance.Brand Finance is the worlds leading brand valuation consultancy.We bridge the gap between

3、marketing and financeBrand Finance was set up in 1996 with the aim of bridging the gap between marketing and finance.For more than 25 years,we have helped companies and organisations of all types to connect their brands to the bottom line.We quantify the financial value of brandsWe put thousands of

4、the worlds biggest brands to the test every year.Ranking brands across all sectors and countries,we publish over 100 reports annually.We offer a unique combination of expertiseOur teams have experience across a wide range of disciplines from marketing and market research,to brand strategy and visual

5、 identity,to tax and accounting.We pride ourselves on technical credibilityBrand Finance is a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales,and the first brand valuation consultancy to join the International Valuation Standards Council.Our expert

6、s helped craft the internationally recognised standards on Brand Valuation ISO 10668 and Brand Evaluation ISO 20671.Our methodology has been certified by global independent auditors Austrian Standards as compliant with both,and received the official approval of the Marketing Accountability Standards