世界期刊联盟：2021美国杂志媒体协会(MPA)概况报告（英文版）（100页）.pdf

1、THE ASSOCIATION OF MAGAZINE MEDIA FACTBOOK 20211THE ASSOCIATION OF MAGAZINE MEDIA FACTBOOK 20212I am pleased to present the 2021 Magazine Media Factbook.For more than 25 years,MPA The Association of Magazine Media has documented in the Factbook the ongoing vitality of the magazine sector and unique

2、credibility and trust magazine media have earned among their readers.This edition of MPAs Factbook highlights the resiliency of magazine media in the midst of a global pandemic,and the high level of trust consumers continue to place in magazine media platforms.Overall audience across print,digital,a

3、nd video rose during the COVID-19 pandemic-to 1.56 billion readers-and enthusiasm for the trusted,curated content that magazine media delivers remained strong,with the top three magazine publishers reaching more women than the top four technology platforms.Ninety percent of Americans under 25 read p

4、rint and digital versions of magazines and 63 percent of millennials(Americans aged 25 to 40)say that,even in the digital age,they love the touch and feel of a printed magazine.Magazine medias social media footprint grew to nearly 700 million“page likers”and followers on Facebook and Instagram,and I

5、nstagram followers increased by 16 percent year over year.This years edition also highlights the efforts magazine media publishers are making to enhance environmental sustainability,including using sustainably sourced paper from certified forests,reducing the use of non-sustainable plastics,limiting

6、 greenhouse gas emissions and continuing to educate with incisive and inspiring environmental coverage.We are grateful to MRI-Simmons for their vital work in integrating the data for this years Factbook.The COVID-19 pandemic was a stress test for society,and I am proud of the fact that the magazine