Brand Finance：2023年度葡萄牙品牌价值25强报告（英文版）（29页）.pdf

1、Portugal252023The inaugural report on the most valuable and strongest Portuguese brandsJune 2023Brand Finance Portugal 25 2Contents.2023 All rights reserved.Brand Finance Plc.About Brand Finance3Foreword7David Haigh,Chairman&CEO,Brand Finance8Pilar Alonso Ulloa Managing Director,Iberia(Spain,Portuga

2、l)and South America 9Ranking Analysis10Brand Value Ranking(EURm)16Methodology17Our Services24Brand Finance Portugal 25 3About Brand Finance.Brand Finance is the worlds leading brand valuation consultancy.We bridge the gap between marketing and financeBrand Finance was set up in 1996 with the aim of

3、bridging the gap between marketing and finance.For more than 25 years,we have helped companies and organisations of all types to connect their brands to the bottom line.We quantify the financial value of brandsWe put thousands of the worlds biggest brands to the test every year.Ranking brands across

4、 all sectors and countries,we publish over 100 reports annually.We offer a unique combination of expertiseOur teams have experience across a wide range of disciplines from marketing and market research,to brand strategy and visual identity,to tax and accounting.We pride ourselves on technical credib

5、ilityBrand Finance is a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales,and the first brand valuation consultancy to join the International Valuation Standards Council.Our experts helped craft the internationally recognised standards on Brand Valua

6、tion ISO 10668 and Brand Evaluation ISO 20671.Our methodology has been certified by global independent auditors Austrian Standards as compliant with both,and received the official approval of the Marketing Accountability Standards Board.Get in T business enquiries,please contact:Pilar Alonso UlloaMa