NielsenIQ：2023Q1金融服务行业市场消费洞察报告（英文版）（15页）.pdf

1、 2023 Nielsen Consumer LLC.All Rights Reserved.Financial Markets by QuarterConsumer Insights Q1 2023A NIQ quarterly publication for the financial services industry 2023 Nielsen Consumer LLC.All Rights Reserved.Table of ContentsMarkets by quarterAustralia3China4Hong Kong5India 6Indonesia7Malaysia8Phi

2、lippines9Singapore10Taiwan11Thailand 12United Arab Emirates13Vietnam14Read on page 4 and 10Read on page 7Read on page 6China andSingaporeAre markets with the longest purchase cycle for financial products.Consumers take an average of 38 days IndonesiaHas some of the most digitally forward consumers w

3、hen purchasing Life Insurance.Greater online interaction is preferred across all touch points.51%Of Indians search for financial products information on YouTubeSpotlight:2022 Nielsen Consumer LLC.All Rights Reserved.13%do not engage in any online activitySearch information on GoogleVisit specific we

4、bsites which offer good information about financial productsUse brands mobile appsSearch information on YoutubeSearch information on brands Facebook/Instagram pageFollow influencers who are experts in financeGatheringinformationProductpurchasePre-purchasequeriesPost-purchasequeriesGatheringinformati

5、onProductpurchasePre-purchasequeriesPost-purchasequeriesGatheringinformationProductpurchasePre-purchasequeriesPost-purchasequeriesAustraliaFinancial Market Snapshot inCurrent&Preferred journey in financial servicesFor most financial products,Australians prefer online for most activities.Online inter

6、action is most preferred while purchasing Mutual funds.25%19%15%26%30%25%44%30%45%57%40%44%24%18%13%24%29%30%43%32%48%52%44%43%33%13%14%29%13%17%35%13%54%71%51%58%39%19%14%29%15%18%40%19%46%63%46%51%24%30%23%25%14%15%30%29%61%55%47%46%25%31%23%26%16%15%33%30%69%54%44%45%Life InsuranceMutual fundsCre