WGSN：2025未来旅行者报告（英文版）（36页）.pdf

1、The Future Travellers The way we travel is changing.From the rise of medi-luxe to a growing insistence on regenerative and socially responsible experiences,new needs and motivations are emerging.In this report,created in collaboration with Soneva,we examine the key trends that will shape the future

2、of luxury travel.We also profile five personas,revealing their shifting priorities and how these will be met by the industry+If one silver lining has emerged from the Covid-19 pandemic,its a renewed sense of purpose.For many of us,the crisis has been a catalyst to re-evaluate what matters,who matter

3、s,and what we want our future to look like with this new focus offering a route out of the stress,anxiety and disorientation of the past three years.A new determination to live with intent will inform consumers travel choices,imbuing their time spent away with a greater significance and causing them

4、,perhaps,to travel less but travel wiser.And as the desire for meaningful engagement with people,places or experiences resurfaces to compensate for the isolation of the pandemic,our reasons for travelling will ultimately demand as much consideration as our destinations.This report compiled in collab

5、oration with Soneva,creators of award-winning sustainable resorts in the Maldives and Thailand,and pioneers of“barefoot luxury”outlines how a new“make every moment count”mindset will affect the global travel industry,while exploring the concerns and convictions that will propel future travellers.Sta

6、rting with a macro analysis of global shifts,not just in travel but in lifestyle as a whole,it presents five key trends that will influence the industry over the next two to three years.These are followed by profiles of five travel consumers,identifying their priorities,values and ultimate travel ne