WGSN：2025年未来消费者报告（执行摘要）（英文版）（12页）.pdf

1、Future Consumer is WGSNs flagship forecast,read by thousands of industry insiders each year.The following four consumer profiles will drive your business in 2025Lets meet themFutureConsumer 2025Executive summaryContact ShareExecutive Summary-Future Consumer 2025|1ContemplativeNon-conformistAlternati

2、ve thinkersSeeking meaningHow do you make sense of a world thats mired in uncertainty?For The New Nihilists,the answer is that you dont.They are overwhelmed by global problems and they have lost faith in the ability of governments or institutions to fix them,so they are seeking solace by stepping ba

3、ck from the world.Its not that they have given up caring they are simply finding that caring less is an effective coping mechanism.And while nihilism is typically seen as a negative sentiment(file it next to cynicism and pessimism),The New Nihilists are discovering that relinquishing responsibility

4、can be a source of joy,giving them the freedom to live by their own rules,envision new realities,and set their own metrics of success and happiness outside of societal expectations.This is where youll find the outsiders,the independent thinkers,the rule-breakers and the navel-gazers.What they need:N

5、ew Nihilists gravitate towards speculative ideas and creative genres that are outside the mainstream,whether its regenerative capitalism,chaos culture,hopepunk fiction(dystopian themes with optimistic outcomes),or gaming and psychedelics as a form of therapy.To reach them,you need to show that you a

6、re on their level.Find them:going goblin mode while reading Wendy Syfrets 2021 book The Sunny Nihilist:A Declaration of the Pleasure of Pointlessness.Defining qualitiesConsumer profile 01 The New NihilistsTheyre opting out of the worlds turmoil,but these consumers havent given up caring theyre just