世界白银协会：2022年白银市场趋势报告-银饰购买趋势（英文版）（18页）.pdf

1、 Market Trend Report Trends in Silver Jewelry Purchases November,2022 Conducted By:The Jewelers Collective 2 Table of Contents Overview Page 3 The Five Generations that Make up Our Society and the Role Page 4 They Play in the Jewelry Marketplace Silver Jewelry Retail Sales and the Consumer Page 7 A

2、Closer Look at the Millennial Generation and Their Buying Habits Page 10 Jewelry Trends-Gold Versus Silver Page 13 The Role and Importance of Jewelry Post COVID-19 Page 14 Conclusion Page 17 Sources Page 18 3 Overview This Market Trend Report examines the key drivers of silver jewelry purchases in t

3、he U.S among various demographics.It looks at the Silent Generation,Baby Boomers,Gen X,Millennials and Gen Z.It takes a deep dive into Millennials and their jewelry spending habits and what motivates them to buy.It reviews silver jewelry trends and its current status vs gold jewelry.The report concl

4、udes with a review of the jewelry industry post COVID-19.Each generation plays an important yet distinct role in the jewelry marketplace and their attraction to silver jewelry.From the wealthy Silent Generation to the Gen Z consumer,this report explores the key drivers in the jewelry purchase decisi

5、on making and the characteristics of the silver jewelry consumer.Even when the economy was ravaged by COVID-19,silver jewelry consumers in the U.S.were still shopping and giving to family,friends and even themselves.There is something about the emotional embodiment found in a gift of jewelry that is

6、 propelling a boom in sales since April 2020.It is believed that this rise is likely to continue due to the consumers demand for quality and more meaningful items.Continued growth is anticipated for branded silver collections and online sales.The brick-and-mortar retail jeweler remains important as