Wine Investment：2021年香槟投资报告（英文版）（13页）.pdf

1、CHAMPAGNE INVESTMENT REPORT CONTENTSMARKET REVIEW 4CULT WINE INVESTMENTS PERFORMANCE 7MARKET OUTLOOK 8CULT WINE INVESTMENTS VIEW 12CULT WINES|WINEINVESTMENT.COM3WHAT MAKES CHAMPAGNE A GREAT LONG-TERM INVESTMENT?SCARCITY Vintage Champagnes are not produced every year and quantities are low when they

2、are.Champagnes status as a high-end celebration drink means supplies at the top end of the market dwindle as bottles are drunk,causing prices to rise consistently over time.PRESTIGE Champagne is an icon of not just fine wine but of the wider fashion and luxury world.Although other regions produce ex

3、cellent quality fizz,Champagnes top names have no rival when it comes to brand recognition and prestige around the world.QUALITY AND LONGEVITY Vintage Champagnes are only produced in years when quality is deemed high enough.These Champagnes also have long lifespans,making them an ideal long-term inv

4、estment.CULT WINES|WINEINVESTMENT.COM4MARKET REVIEWFIGURE 1 Champagnes soaring marketLiv-ex Champagne 50 index vs Liv-ex main indices Index level rebased at 100 on 31 Oct 201690.0100.0110.0120.0130.0140.0150.0160.0Oct-16Apr-17Oct-17Apr-18Oct-18Apr-19Oct-19Apr-20Oct-20Apr-21Oct-21ChampagneLiv-ex 1000

5、Liv-ex 100Although its market has traditionally exhibited steady but moderate price appreciation,Champagnes potential as a growth asset has been bubbling away for some time.Its trade share by value has risen from under 2%in the first half of the 2010s to levels near or above 10%recently.But Champagn

6、e producers have also had to overcome their fair share of hurdles.The COVID-19 pandemic MARKET REVIEWChampagne investors are celebrating.The iconic region has long held an unrivalled status as the prestigious drink of choice for special occasions.But Champagne is now asserting itself as an essential