BearingPoint毕博：2023新车线上销售研究报告（英文版）（15页）.pdf

1、Online sales maturity assessment of leading car manufacturers in Europe,the USA,and ChinaNew Car Online Sales 2023Online sales maturity assessment of leading car manufacturers in Europe,the USA,and China shows that over 70%of automotive OEMs now offer a seamless online car sales experience.Table of

2、contentsPreface .3Management summary and key insights .4Scope and approach of the study .6Maturity rating and methodology .7Study results Regional differences and detailed performance by OEMs in markets .8Study results BearingPoint Online Sales Awards 2023 .10Leading practice overview along the cust

3、omer journey .11Deep dive NIO business model .12Conclusion and recommendations for action .13Contact .14New Car Online Sales 2023“Brands must shift customer experience strategy up a gear.”Automotive WorldDear Reader,For the third year in a row,we monitored and assessed the development of new car onl

4、ine sales1,and each year,we saw an increasing number of online stores.The pandemic in 2020 may have triggered the online sales trend for new cars,but a fundamental and sustainable shift in car buying has now occurred.Original Equipment Manufacturers(OEM)have made considerable efforts in e-commerce,d

5、igital services,and customer experience,and advances in information technology,social change,and business trends2 have reinforced the observed developments.Providing a positive customer experience throughout the customer journey is gaining importance.Enabling customers to buy a car online creates ne

6、w opportunities for implementing other digital services,such as a seamless digital customer journey to compete in the online car market.Similar to the studies in previous years,the results showed that while most OEMs are enhancing the customer experience of their online shops,there is still room for