Open Influence：人工智能如何革新网红营销（英文版）（33页）.pdf

1、By Neal SchafferHow AI isRevolutionizingInfluencer MarketingScaling Insights to Generate&Measure Greater ROI for BrandsHow AI is Revolutionizing Influencer Marketing22324Influencer Tagging Categorization27Developing Accurate Lookalikes28Preventing Fraud25Better Understanding Contextual EngagementIn-

2、Depth Look At How AI Revolutionizes Influencer Identification30Summary:How AI Drives Greater InfluencerMarketing ROITable ofContents8 11Issues the Influencer Marketing Industry Needs to SolveThe Current State of Influencer Marketing1220AI is a Natural Match for Influencer Marketing16Building Influen

3、cer Marketing TechnologyWorking Through Influencer Marketing Challenges-The Open Influence Perspective3IntroductionIntroductionFor example,some attribute the success of Wedgwood dinnerware to endorsements made by the Royal Family in the 1760s.A modern example is Pepsis 1980s deal with music icon Mic

4、hael Jackson,noted by the Guinness Book of World Records as the biggest personal endorsement deal in history.What has changed in recent years?With the advent of digital communication technologies,people can produce,consume,and share information faster than ever before.The ease of content creation,pa

5、ired with the prominence of social media networks,has democratized the fame model.Everyday people now have the chance to showcase their talents through a variety of channels.As a result,we have seen the birth of hundred of thousands of new influencers,who have gathered loyal audiences based on the m

6、erit of their content.In this age of audience fragmentation,leveraging the power of niche influencers became a necessary tool for marketers to reach the most loyal and engaged audiences.Thus,it should come as no surprise that the influencer marketing industry has exploded.Influencer marketing is one