Optimove：2023年母亲节调查报告（英文版）（页）.pdf

1、 Start with the CustomerThe Optimove Mothers Day 2023 Consumer Shopping Preferences SurveyThe Optimove Mothers Day 2023 Consumer Shopping Preferences SurveyExecutive SummaryEven though 60%of consumers plan to buy flowers for Mothers Day as the top gift and 75%will buy an online or physical greeting

2、card,most consumers are motivated to shop early.More than half of consumers plan on landing a gift for Mom at least two weeks before the holiday.And a sale would motivate a consumer to act earlier than planned.Just 11%are last-minute shoppers for Mothers Day.Consumers were more motivated by quality

3、and personalization than the price in choosing a gift.The number one factor in selecting a gift was quality(33%),followed by personalization(28%).Price was third at 20%.Consistent with quality is that consumers said product reviews and ratings at 34%were the top influencing factors in buying a Mothe

4、rs Day gift.While consumers can be motivated to shop early based on sales,brands must be careful not to over-load consumers with marketing messages.Our 2023 Consumer Marketing Fatigue Survey revealed that 66%want fewer marketing messages,and 27%feel they are bombarded by marketing messages.In additi

5、on,almost eight in ten consumers(79%)say they unsubscribed from at least one retail brand in the past three months,caused by an overload of marketing messages.Omnichannel remains important as almost four in ten consumers(38%)plan to shop in-store and online,27%plan to shop only,and thirty-five perce

6、nt(35%)exclusively online.In addition,seventy percent(70%)of consumers say buying from an eco-friendly brand for Mothers Day is at least somewhat important.MethodologyThe Optimove 2023 Consumer Summer Shopping Survey queried 400 U.S.citizens in March 2023.Respondents were 18-plus,49%male/51%female(n