Optimove：2022消费者对在线零售商的信任度调查报告（英文版）（17页）.pdf

1、Start with the CustomerThe Optimove 2022 Consumer Trust of Online Retailers SurveyThe Optimove 2022 Consumer Trust of Online Retailers SurveyThe Optimove 2022 Consumer Trust of Online Retailers Survey underscores that loyalty and trust are inextricably linked.Our survey of 406 US consumers fielded i

2、n the fourth quarter of 2022 shows that consumer trust of brands must be earned every day.Lets start with the significant cost of mistrust of a brand-more than three quarters(77%)of consumers unsubscribe from brands because they feel their information is being misused.More than half of respondents(5

3、5%)said they do not trust brands with their personal information,a slight bump up from the 48%of respondents from our Holiday Shopping Survey of 514 consumers fielded in August 2022.Leery consumers say their top fear is that“their identity will be stolen”when personal information is shared with mark

4、eters.Further respondents feel that the brand may be in control of a consumers personal information.And eight out of ten said that the control of their personal information is“very important.”While this is the overall current state of trust,forty-one percent(41%)of respondents think the trust betwee

5、n consumers and brands is eroding(getting worse).The most important actions brands can take to win consumers trust is to 1)have a policy that information will not be shared(56%),and 2)know that a brand“asks permission”before sharing suggestions for shopping(31%).2Executive SummaryThe Optimove 2022 C

6、onsumer Trust of Online Retailers Survey3While this report underscores key issues that erode trust between consumers and brands,brands can embark on marketing that starts with the needs and wants of each customer.In doing so,marketers go beyond segmenting customers into broad groups-to responding to