NielsenIQ：2023年全球中小企业展望概览报告（英文版）（18页）.pdf

1、 2023 Nielsen Consumer LLC.All rights reserved.AN INSIDE LOOK:A GLOBAL OVERVIEWYour gauge to what is happening in the small and medium business universe from around the world.2023 Nielsen Consumer LLC.All rights reserved.2023 Nielsen Consumer LLC.All rights reserved.Contents234711FORWARD BY ANDREW C

2、RIEZISRESILIENCE IS IN THEIR NAMETHE SIGNS OF TIMES TO COMEWHEN THE PRICE IS RIGHT131616RETAIL LANDSCAPE REALITIESNEXT FOR SMBSAPPENDIX&FURTHER READINGA global survey reportNIQs An Inside Look was a global digital survey comprising 181business owners from 35 marketsrepresenting approximately$34 mill

3、ion*in FMCG sales value.It was designed to understand the realities SMBs facein todays economic and retail landscape.Fieldwork:April to May 2023.Regions represented:Asia Pacific,Latin America,North America,Europe,Middle East&Africa and China.*Based on NIQ RMS segmentation for small and medium busine

4、sses 2023 Nielsen Consumer LLC.All rights reserved.3AndrewCriezisGlobal Managing DirectorSMBHave data and insights contributed to your success?We put that question out to the FMCG world,and our respondents came back with a resounding yes.In fact,89%of small-sized businesses agreed,97%of medium-sized

5、 businesses agreed,and 99%of large businesses agreed.For the last 100 years,NIQ has been championing data and insights as the key that unlocks doors of business success on many fronts:from pricing,to distribution,to understanding consumer behavior,and so much more.The last decade has seen a rate of

6、changes in the FMCG landscape that could easily equate,the progress of the 80 years prior to that.At every turn,whether the pandemic,the accelerated inflation rates,or war,small and medium-sized businesses persevered.In this report,we highlight how SMBs,on a global level,view the FMCG world and how