HubSpot：2023年营销现状报告-从AI到Z世代的各大趋势（英文版）（46页）.pdf

1、1State of Marketing Trends 2023Marketing Trends in 2023,from AI to Z The State of Marketing2State of Marketing Trends 2023IntroductionForewordKIPP BODNAR Chief Marketing Officer,HubSpot2023 is shaping up to be a transformational year for marketers.One of the marketing industry trends Im most excited

2、 about is AI:this year,we introduced HubSpots New AI Tools,including Content Assistant and ChatSpot.By its nature,the internet is constantly changing and evolving,but this shift is huge and the most successful companies and people will be the ones who take action and learn to embrace this change.Wer

3、e also seeing the tension between short-term growth and long-term brand investment.With the current economic pressures,many teams will want to veer hard into CRO in an attempt to boost revenue quickly.But I advise a more balanced approach:continue to invest in brand marketing while doing what you ca

4、n to improve CRO.Brand work,from content marketing to social media to big swings like events or TV spots,helps audiences connect with your company and what you stand for and its worth the investment.Thanks for being part of the HubSpot community.Were so excited to see what you create this year.3Stat

5、e of Marketing Trends 2023There seem to be signs of artificial intelligence everywhere.Artificial intelligence(AI)is everywhere and AI tools have officially joined the everyday marketing tech stack.In 2023,marketers are doing everything they can to reach their target audiences,with demand for innova

6、tive,dynamic content at an all-time high.Resources,however,are stretched.AI is helping to ease some of this pressure,with AI features to help with outline generation,video creation,and more.Content creators and marketers now have a new skill to learn getting good at using AI.We surveyed marketing le