CreatorIQ：2023年Instagram旅游品牌创作者营销指南（英文版）（27页）.pdf

1、Guide to Instagram Creator Marketing for Travel BrandsHow content creators are powering the marketing funnel to jet-set conversionsIntroductionIn 2022,as more vaccines were delivered and COVID-era restrictions began to ease,confidence in travel increased,and overall demand for the industry rebounded

2、.Americans were eager to reconnect with friends and family,explore new destinations,and use credits from canceled pandemic trips.In 2023,travel has shown no signs of slowing down.Even with inflation and mass layoffs,a recent Forbes survey indicates that“87%of survey respondents expect to travel at l

3、east as much as they did in the prior year,with 49%selecting that they expect to travel more.”Much of the travel industrys growth can be seen in the hotel sector,where Statista projects a market volume of$106.1B in 2023,while the number of users is forecasted to hit 160.60M by 2027.Overall,revenue i

4、n travel and tourism in the United States is expected to reach$190.40B in 2023,showing an annual growth rate of 3.17%,and yielding a projected market volume of$215.7B by 2027.In other words,the numbers indicate that the industry is entering a period of recalibration,expansion,and transformation.2022

5、2027$106.1BU.S.travel&tourism projected market volume for 2023$215.7BU.S.travel&tourism projected market volume for 20273.17%Annual Growth RateTravel&Tourism|2Source:Wanderlust TrendsThe travel and hospitality industry is very different today than it was 10 years ago.The lockdowns,restrictions,and h

6、ealth risks of the pandemic have left a lasting impact,with new trends emerging from the crisis.|3Trends That Travel From Place to PlacePersonalizationTravelers increasingly seek personalized experiences tailored to their preferences.This includes customized itineraries,unique accommodations,and spe