CreatorIQ：2023释放创作者的力量报告-探讨以创作者主导的营销的投资回报率（英文版）（12页）.pdf

1、Unleashing the Power of CreatorsAn exploration of the ROI of creator-led marketingCreatorIQ Exclusive ReportIn collaboration with Aberdeen Strategy&ResearchAbout CreatorIQCreatorIQ powers advanced influencer marketing for the worlds most innovative enterprises.Our Intelligence Cloud facilitates data

2、 science-enabled creator discovery,streamlines workflow,ensures brand safety,and builds meaningful measurement.AB InBev,Airbnb,Calvin Klein,CVS,Disney,H&M,Sephora,and Unilever are just a few of the brands that utilize CreatorIQs platform to drive key business results across their influencer marketin

3、g ecosystems.For more information,visit .OverviewIn this exclusive report,CreatorIQ commissioned Aberdeen Strategy&Researcha leading market research firmto conduct a survey exploring the role influencer marketing plays in brands wide-ranging desired business outcomes through the lens of marketing le

4、aders in VP roles or higher.As the economy continues to fluctuate and budgets restrict,marketing leaders have shifted ad spend from traditional digital outlets to creator-led initiatives that drive full-funnel marketing results.By placing creators at the center of marketing strategies,brands are abl

5、e to outpace previous advancements in the creator economy within their potential to scale business outcomes.When amplifying creator assets through various channels and tactics,brands can magnify their marketing efforts at a lower cost and with a deeper impact.This report examines measurement standar

6、ds and provides a deep dive into how marketing leaders are harnessing investments in creator-led marketing to drive ROI and optimal business impact.RR UNLEASHING THE POWER OF CREATORS THE VALUE OF INFLUENCER MARKETING IN 2023 Research Highlights Influencer marketing leaders are 30%more likely to inc