Hootsuite：2023年WhatsApp客户服务白皮书（英文版）（23页）.pdf

1、WhatsApp for Customer CarePower seamless customer experiences with the WhatsApp Business API and Sparkcentral by HootsuiteWHITEPAPERWhatsApp for Customer Care Whitepaper2Contents 1 Why deliver customer care with WhatsApp?.3 2 Choosing the right WhatsApp solution for your business.7 3 Key benefits of

2、 WhatsApp for business.11 Deepen customer connections.12 Drive business growth.15 Improve employee experience.19 4 Customer success story.21The WhatsApp Business API helps businesses engage customers on the messaging channels they prefer,using both one-way notifications(such as appointment reminders

3、,shipping alerts,claim submission,payment notifications,verification codes,and boarding passes)to two-way customer support conversations and surveys.In this whitepaper,youll discover the key features available in the WhatsApp Business API that can help your business achieve its customer communicatio

4、n goals,including higher conversion rates,better customer experience,lower costs,and higher customer satisfaction.WhatsApp for Customer Care Whitepaper308002001,0001,6004001,2001,8006001,4002,000WhatsApp2,0001,3001,242606550514QQFacebook MessengerTelegramWeixin/WeChatSnapchatWhy deliver customer car

5、e with WhatsApp?WhatsApp has been growing fast since the company was acquired by Facebook in 2014.According to Statista,its the most popular global messenger app,with over two billion monthly active users.For consumers looking to engage,WhatsApp is a convenient,conversational alternative to phone su

6、pport(which comes with excruciating hold times)and email(which can take hours or days to receive an answer).Adding WhatsApp to your social care strategy creates a win-win situation for customers and customer care teams.Customers can communicate and resolve problems in their own time,on a familiar ch