SplitMetrics：2023年苹果搜索广告搜索结果基准报告（英文版）（41页）.pdf

1、AppleSearchAdsSearchResultsBenchmarksReportContent08Appendix09Additional Apple Search Ads Resources10Apple Search Ads Automation and Optimization01Introduction04Average Conversion Rate(CR)02Executive Summary03Average Tap-Through Rate(TTR)05Average Cost per Tap(CPT)06Average Cost per Acquisition(CPA)

2、07Apple Search Ads Benchmarks by Countries and RegionsTap-Through Rate(TTR)Conversion Rate(CR)Cost per Tap(CPT)Cost per Acquisition(CPA)Apple Search Ads Search ResultsBenchmarks ReportH2 20222To help mobile app developers and marketers stay on top of the latest trends,we carried out research on how

3、SplitMetrics Apple Search Ads search results campaigns performed in H2 2022 across various categories,countries and regions.We analyzed the data and introduced the findings in this report,designed to help mobile developers compare their apps performance against the industry benchmarks,optimize campa

4、igns and scale.SplitMetrics Apple Search Ads Benchmarks Report H2 2022 provides:Top Apple Search Ads gainers across the App Store categoriesQuarter-over-quarter(Q/Q)changes in TTR,CR,CPT and CPA from 2018 up to the second half of 2022Cost trends:CPT and CPA overall trends,trends for the top App Stor

5、e categories and most popular Apple Search Ads marketsAverage Tap-Through Rat:overall,by categories,by countries and regionsTTRAverage Cost per Acquisition:overall,by categories,by countries and regionsCPAAverage Conversion Rate:overall,by categories,by countries and regionsRAverage Cost per Tap ove

6、rall,by categories,by countries and regionsPTIntroduction3Apple Search Ads Search ResultsBenchmarks ReportH2 2022The period under review:July December 2022(H2 2022)The report is based on the aggregate data from apps that optimize Apple Search Ads campaigns using SplitMetrics Acquire.keywords4.5Mdown