Rival IQ：2023年高等教育社交媒体参与报告（英文版）（63页）.pdf

1、2023 Higher Education Social Media Engagement ReportFull D1 and D2 Higher Education Social Media RankingsHIGHER EDUCATION SOCIAL MEDIA ENGAGEMENT REPORT|JUNE 1,2022 TO MAY 31,20232023 Higher Education Social Media Engagement ReportEverything your school needs to rock on social Weve got the full rank

2、ings for every D1 and D2 college and university on Instagram,Facebook,Twitter,and TikTok,so you can see exactly how your school measures up.Read on for the full rankings and a spotlight on what made the top 10 schools shine on social.HIGHER EDUCATION SOCIAL MEDIA ENGAGEMENT REPORT|JUNE 1,2022 TO MAY

3、 31,2023Rankings and Methodology We surveyed 659 D1 and D2 colleges and universities between June 1,2022 and May 31,2023 on Instagram,Facebook,Twitter,and TikTok.Using this data and a weighted formula,we generated an overall engagement ranking for each schoolthat blends total engagement and engageme

4、nt rates.The top-ranked colleges and universities on social media have high engagement rates with average or better audience size and posting volumes.Read the full report online SCORE/RANKENGAGEMENT TOTALENGAGEMENT RATEHIGHER EDUCATION SOCIAL MEDIA ENGAGEMENT REPORT|JUNE 1,2022 TO MAY 31,2023What Di

5、d We Analyze?DATA SET INCLUDES COMPRISINGD1 AND D2 COLLEGES AND UNIVERSITIES659242M941KPOSTSENGAGEMENTSIN BETWEEN THE MONTHS OFJUNJUL AUGSEPOCTNOVDECJANFEBMARAPRMAY20222023HIGHER EDUCATION SOCIAL MEDIA ENGAGEMENT REPORT|JUNE 1,2022 TO MAY 31,2023DIVISION ITop 10 Colleges and UniversitiesDIVISION IHI

6、GHER EDUCATION SOCIAL MEDIA ENGAGEMENT REPORT|JUNE 1,2022 TO MAY 31,2023DIVISION IUniversity of IowaThe Hawkeyes have done it again:for the*fifth*year in a row,University of Iowa has clinched first place among D1 universities.The Hawkeye secret?Dominating on multiple channels thanks to a diversified