Sensor Tower：2022-2026年移动市场预测报告（英文版）（53页）.pdf

1、2022-2026 Mobile Market ForecastExecutive Summary:HighlightsGlobal spending in mobile apps will reach$233 billion by 2026.The App Store will account for$161 billion at an annual growth rate of 13.7 percent,while Google Play will reach$72 billion with close to 9 percent annual growth.The mobile app m

2、arket cooled off slightly following the unusually high pandemic-fueled growth seen in early 2020.Expect trends to shift back over the next several years as the market adjusts to new societal and economic norms.Worldwide mobile app downloads will surpass 180 billion by 2026.Google Play will contribut

3、e 143 billion downloads with 5.2 percent annual growth,while the App Store will approach 38 billion with about 3 percent annual growth.App Store consumer spending in non-games will surpass that from mobile games by 2024.Google Play will also see faster growth from non-games,creating a roughly even s

4、plit between games and non-games across both platforms by 2026.2 2022 Sensor Tower Inc.-All Rights Reserved 2022 Sensor Tower Inc.-All Rights ReservedTopic Overview 05-Market Overview 11-Top Regions 25-Top Countries 35-Top Categories 47-Conclusion3Sensor Towers Mobile Insights team created the reven

5、ue and download forecasts featured in this report using the Sensor Tower Store Intelligence platform.Figures cited in this report reflect App Store and Google Play consumer spending and download estimates for January 1,2014 through May 31,2022.The market forecast for 2022 to 2026 is based on past sp

6、ending and download trends,macroeconomic projections,and additional factors.All revenue figures in this report capture consumer spending(gross revenue).This includes the revenue earned by the app developer as well as the portion earned by Apple or Google.Android estimates represent revenue and downl