Sensor Tower：2022年手游市场展望报告（英文版）（48页）.pdf

1、 An Overview&Analysis of Industry Trends Mobile Gaming Market Outlook 2022 2022 Sensor Tower Inc.-All Rights Reserved03-Mobile Gaming Outlook 12-Mobile Advertising Outlook 22-Market Deep Dive:Card Battlers 31-Market Deep Dive:MMORPGs 38-Market Deep Dive:Real-Time Strategy 43-Conclusion2Table of Cont

2、entsMobile Gaming OutlookMobile Game Adoption Remains Stable After a Jump in 2020Worldwide quarterly downloads of mobile games on the App Store and Google PlayMobile game downloads experienced big gains starting in Q1 2020 at the beginning of the pandemic.Between Q3 2019 and Q4 2020,global downloads

3、 registered double-digit growth and are currently stable at about the 14 billion mark.Although mobile game adoption has slowed since its peak in Q2 2020,it has remained well above pre-pandemic levels.4 2022 Sensor Tower Inc.-All Rights Reserved02B4B6B8B10B12B14B16BQ1 2019Q2 2019Q3 2019Q4 2019Q1 2020

4、Q2 2020Q3 2020Q4 2020Q1 2021Q2 2021Q3 2021Q4 2021Q1 2022Q2 202211.9B12.0B11.6B11.6B11.8B11.8B11.5B11.8B12.4B10.4B8.8B8.7B8.2B7.5B2.0B2.2B2.0B2.1B2.1B2.3B2.1B2.3B2.7B3.0B2.3B2.4B2.2B2.2BApp StoreGoogle Play-7%+44%+0%-25%0%25%50%75%Q1 2019Q2 2019Q3 2019Q4 2019Q1 2020Q2 2020Q3 2020Q4 2020Q1 2021Q2 2021

5、Q3 2021Q4 2021Q1 2022Q2 2022CasinoSports&RacingCasualGamesMid-CoreQuarterly worldwide genre download growth(indexed to Q1 2019)Global Game Revenue Has Declined for the First TimeWorldwide quarterly consumer spending in mobile games on the App Store and Google Play5 2022 Sensor Tower Inc.-All Rights

6、Reserved$0$5B$10B$15B$20B$25BQ1 2019Q2 2019Q3 2019Q4 2019Q1 2020Q2 2020Q3 2020Q4 2020Q1 2021Q2 2021Q3 2021Q4 2021Q1 2022Q2 2022$7.4B$8.2B$8.6B$9.1B$8.9B$9.4B$8.5B$8.3B$8.1B$6.9B$6.5B$6.5B$6.0B$6.0B$12.7B$12.9B$12.8B$13.3B$12.7B$13.1B$12.3B$12.4B$12.0B$10.8B$9.9B$10.0B$9.1B$9.0BApp StoreGoogle Play+3